Tobii Technology is a world leader in hardware and software solutions for eye tracking. Eye tracking enables a computer to tell exactly where a person is looking. Using radical innovations in technology, Tobii’s mission is to bring eye tracking into broader use in applications such as eye control interfaces to computers, design testing and medical diagnostics. We work with our own Tobii products, partner hardware and software products, and provide Tobii OEM eye tracking components to industry partners.
Eye tracking is an enabling technology that adds value and creates new opportunities in a wide range of application areas. Tobii provides hardware and software solutions in many of these.
Eye tracking testing provides unique methods to assess the impact of advertisements and web pages. Where people look accurately reflects their thinking and what information they are processing – insights that cannot be obtained directly with other testing methods. By effectively testing your design before launch, you are able to greatly improve its impact and avoid large spending on suboptimal design.

Truly objective results In contrast to many testing systems today, eye tracking provides objective results. By observing people’s eye gaze, you measure true responses and reactions without the filtering of the respondent’s logical mind or the influence and interpretation of a test leader.
Valuable and striking deliverables Eye tracking provides both qualitative and quantitative results that allow you to gain clear insight and effectively communicate design implications: Observe how a user’s eyes wander across your design, in real time or after testing, to obtain a deep and direct understanding of reactions and cognitive thought processes Show visualizations like gaze plots and hot spots to effectively illustrate how individuals or groups of people look at your design and where to place valuable content Use statistics and graphs to identify and back up your conclusions about what people see and for how long

http://www.tobii.se/